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New Venture Creation - BUAD 440 - de Paz

  1. Identify companies within your market - Statista.

  2. Look at 10-K's, company profiles, and news stories about those companies - ProQuest One Business.

  3. Locate statistics related to your business and the consumers you are targeting.

  4. Identify your target consumers - Statista Customer Insights

  5. Research consumer preferences