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New Venture Creation - BUAD 440 - de Paz

How to Use Statista

  1. Start with a search of Consumer Markets
  2. Follow with a keyword search - try "sporting goods" AND baseball
  3. Set your preference to US markets (in each search mode)
  4. Charts, graphs and statistics are down-loadable


Statista Expert Tools - Consumer Market Outlook

Statista - keyword search

Statista Global Consumer Survey searching tips:

Select the United States

Choose your demographics

Search for topics of interest

Run cross-tabs

Export results to Excel or PPT slides