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New Venture Creation - BUAD 440 - de Paz

image of projects

  1. Find the key information about your industry/category - Who are the key players? How big is the market? - Statista.

  2. Find your demographic pool - Statista.

  3. Find the trends in the market - ProQuest One Business and Business Source Complete.
  4. Identify companies within your market - Statista.

  5. Look at 10-K's, company profiles, and news stories about those companies - ProQuest One Business and Business Source Complete.

  6. Locate statistics related to your business and the consumers you are targeting.

  7. Identify your target consumers - Statista Customer Insights

  8. Research consumer preferences

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