Statista - Marketing - BUAD 320 - Bosman - Marshall Brooks Library at Principia College

How to Use Statista to Find Marketing Data

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Statista.com integrates data on over 80.000 topics from over 22.500 sources onto a single professional platform. Statista includes over 170 industries & categories, studies, reports, research & analysis, and dossiers.

Statista - Industry Reports
"Comprehensive data on markets and industries, including market overviews, revenues, number of employees, as well as the latest information about the state of the industries, trends, and forecasts."
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Information on top brands and companies in all major industries and regions with detailed company overviews and rankings, including revenue, number of employees, company value, stock price, and major competitors.

Once you have a clear sense of your target demographic you can use the Consumer Insights (formerly Global Consumer Survey) to learn more about the preferences and habits of that demographic group.

Browse the Consumer Market Survey
Select the United States
On the left side of the screen select relevant questions from the survey - start with the category for Marketing & Social Media
Select the questions under the category that you are interested in
View the results on the right side of the screen
If you are interested in cross-tabs you can choose a demographic filter for the question
You can also select a target group