Session 1
Select Consumer Market Insights
- Open your Consumer Market
- Set your location to Americas>North America>United States
- Charts, graphs and statistics are downloadable
- Follow with a keyword search
Session 2
- Once you have a clear sense of your target demographic you can use the Cosumer Insights (formerly Global Consumer Survey) to learn more about the preferences and habits of that demographic group.
- Browse the Consumer Market Survey
- Select the United States
- On the left side of the screen select relevant questions from the survey - start with the category for Marketing & Social Media
- Select the questions under the category that you are interested in
- View the results on the right side of the screen
- If you are interested in cross-tabs you can choose a demographic filter for the question
- You can also select a target group
