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Marketing - BUAD 320 - de Paz


1. Begin by searching Statista for relevant
for your category or subcategory.
Also search for
individual companies
within the category.

2. Use Business Source Elite for an
analyst's report on relevant
companies, and search for articles
on individual companies and
industry trends.

3. Use ProQuest One Business
for articles from business/marketing
publications and trade publications
relevant to your industry.
Also use ProQuest One Business
for Wall Street Journal articles on your company.

Please feel free to contact me with any research questions!

This work by Principia College Library is licensed under Creative Commons Attribution-NonCommercial 4.0 International