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1. Begin by searching Statista for relevant
statistics for your category or subcategory.
Also search for individual companies
within the category.
2. Use Business Source Premier for an investor analyst's report on relevant
companies, and search for articles
on individual companies and
industry trends.
3. Use ProQuest One Business
for articles from business/marketing
publications and trade publications
relevant to your industry.
Also, use ProQuest One Business
for Wall Street Journal articles on your company.
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Please feel free to contact me with any research questions!
Class Activity:
- Get a D&B Hoover's overview of your company from ProQuest One Business
- Look for Company Description, Industry Information, and Competitor Landscape (at end)
- Get a Marketline Report of your company from Business Source Premier
- Look for Company Description, SWOT Analysis, Top Competitors, and Company View
- Use Statista to find market data on your industry/brand
