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Marketing - BUAD 320 - de Paz

Research Guide Overview

Begin by searching Statista for relevant statistics for your category or subcategory. Also search for individual companies within the category.

Use Business Source Elite for an investor analyst's report on relevant companies, and search for articles on individual companies and industry trends.

Use ABI/Inform for articles from business/marketing publications and trade publications relevant to your industry. Also use ABI/Inform for Wall Street Journal articles on your company.

 

 

Please feel free to contact me with any research questions!