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Strategic Management - BUAD 430 - Hibbs

General Search Strategy

  • Start with your company's 10-K from their webpage or EDGAR.
  • Search Statista for statistics and reports on the appropriate industry and key companies 
  • Look at annual reports for other key companies within the industry (company websites or links within Statista or ProQuest One Business)
  • Retrieve Company Profiles from Business Source Elite
  • Locate articles on the industry and the key companies through ProQuest One Business
  • Gather statistics from industry association websites

Topic-Specific Hints

  • Hotels - hospitality, tourism
  • Recruitment - staffing
  • Event management - be specific to the types of events (meetings planning, wedding planning, sports event planning)


  • NAICS codes allow you to search by specific industry in databases