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General Search Strategy
- Start with your company's 10-K from their webpage or EDGAR.
- Search Statista for statistics and reports on the appropriate industry and key companies
- Look at annual reports for other key companies within the industry (company websites or links within Statista or ProQuest One Business)
- Retrieve Company (Marketline) Profiles from Business Source Elite for analysis including competitors
- Locate articles on the industry and the key companies through ProQuest One Business
- Gather statistics from industry association websites
Topic-Specific Hints
- Hotels - hospitality, tourism
- Recruitment - staffing
- Event management - be specific to the types of events (meetings planning, wedding planning, sports event planning)
NAICS Codes
- NAICS codes allow you to search by specific industry in databases
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