Multi-Channel Marketing - BUAD 326 - de Paz

Session #1

1. Begin by searching Statista for relevant statistics for your category or subcategory. Also search for individual companies within the category.
2. Use ProQuest One Business for a company overview and potentially an industry overview
3. Use Business Source Premier for an investor analyst's report on relevant companies, and search for articles on individual companies and industry trends.
4. Use ProQuest One Business for articles from business/marketing publications and trade publications relevant to your industry. Also use it for Wall Street Journal articles on your company.

Session #2

1. Research on consumer groups. Begin with Statista and the Census website to locate statistics on demographic groups.
2. Search ProQuest One Business and Business Source Elite for articles on consumer segments.

Please feel free to contact me with any research questions!