Innovation! - BUAD 140 - de Paz

Consumer Market Outlook

• Select one of the following:
• Consumer Market Outlook
• Digital Market Outlook (eServices, Smart Home)
• Mobility Market Outlook (Vehicles and travel)
• Technology Market Outlook (Hardware/Software)
• Open your Market
• Set your location to Americas>North America>United States
• Charts, graphs and statistics are downloadable
• Follow with a keyword search

Global Market Survey

• Once you have a clear sense of your target demographic you can use the Global Consumer Survey to learn more about the preferences and habits of that demographic group.
• Browse the Market Survey
• Select the United States
• On the left side of the screen select relevant questions from the survey - start with the category for Marketing & Social Media 
• Select the questions under the category that you are interested in
• View the results on the right side of the screen
• If you are interested in cross-tabs you can choose a demographic filter for the question  
• You can also select a target group