Research Guide Overview
Begin by searching Statista for relevant statistics for your category or subcategory. Also search for individual companies within the category.
Use LexisNexis for a company profile and potentially an industry profile.
Use Business Source Elite for an investor analyst's report on relevant companies, and search for articles on individual companies and industry trends.
Use ABI/Inform for articles from business/marketing publications and trade publications relevant to your industry. Also use ABI/Inform for Wall Street Journal articles on your company.
Research on consumer groups. Begin with Statista and the Census website to locate statistics on demographic groups.
Search ABI/Inform and Business Source Elite for articles on consumer segments.
Please feel free to contact me with any research questions!